Carrie Herrera Niesen

Manager, Marketing & Publicity

As the Manager of Marketing and Publicity, Carrie is responsible for the strategy and execution behind garnering more student interest and participation for study abroad.  With the assistance of other marketing and communications staff, including peer advisors and student recruiters, she creates, oversees and executes marketing strategy both on and offline at the multiple ASU campuses. 

Before joining the ASU Study Abroad Office, Carrie worked a number of roles related to international education and the student experience, including as a faculty member at a small liberal arts college in Minnesota and an editor for various meaningful travel and study abroad organizations. Carrie’s first experience abroad was in France during high school complete with a Parisian family homestay. Once a college student, she declared a major in Spanish and was incessantly on the pursuit of cultural immersion that led to her fluency in the language now.

Her own experiences as a first-generation college student fuel her passion for helping ASU students see study abroad not only as a possibility, but as a necessity.

Phone: (480) 727-9635


  • B.A., Spanish and Communication Studies; Winona State University
  • M.A. Intercultural Communication; University of New Mexico

International Experience

  • Studied abroad in Granada, Spain and Quito Ecuador
  • Interned abroad at a human rights non-profit in Córdoba, Argentina
  • Taught abroad in Roquetas de Mar, Spain through the Spanish Culture and Language Assistants program
  • Worked abroad in Mérida, Mexico
  • Traveled abroad to Portugal, France, Germany and Costa Rica

Professional contributions to the field of international education:

  • Marketing and communications subject matter expert the U.S. State Department grant funded massive open online course: Study Abroad USA: Building Capacity for US Institutions.
  • NAFSA National Conference (Los Angeles, CA) 2017
    Current Trends Workshop: Current Trends in Education Abroad Alumni Programming
    Additional Presenters: Chelsea Kindred (Academic Programs International), Jennifer Jackson (Stonehill College) and Angela Manginelli (AIFS Study Abroad)
    Presentation: Free to Spendy: Selecting Your Office’s Best Fit Marketing/Communication Tools
    Additional Presenters: Troy Stiles (International Studies Abroad), Janka Piper (Northwestern University) andEmily Kirsch (Humboldt University)
  • NAFSA National Conference (Denver, CO) 2016
    Technology Poster Session: Six Steps to Better Student Generated Content
    Additional Presenter: Megan Lee (
  • Lessons From Abroad Conference (Denver, CO), February 2016
    Panel Session: Breaking Into International Education
    Additional Presenters: Erin Melton (Bridge Education Group) & Barbara West (Academic Programs International)
  • NAFSA Regional Conference, Region II (St. George, UT), October 2015
    Workshop Presentation: Open Dialogue On Re-Entry For Education Abroad
    Additional Presenters: Kyle Rausch (Arizona State University)
  • NAFSA National Conference (Boston, MA), May 2015
    Poster Session: The Re-Entry Horizon: Past, Present, and Future Programming & Support
  • Lessons From Abroad Conference (Denver, CO), February 2015
    Opening Plenary: A Vision of Re-Entry on the Silver Screen
    Additional Presenters: Kat Hodgson (Colorado School of Mines) and Lauren Alexander (International Studies Abroad)
    Workshop Presentation: Living an Internationally Focused Life
    Additional Presenters: Chelsea Kindred (Academic Programs International) and Julie Pearson
  • ITB Berlin (Berlin, Germany), March 2015
    Seminar Presentation: Creating Connection: Content Marketing & Volunteer Travel
  • NAFSA Region II Conference (Bozeman, MT), October 2013
    Workshop Presentation: Speaking Their Language: Communicating Effectively With Faculty to Develop Meaningful Short-Term Programs
    Additional Presenters: Dr. Vanessa Fernandez-Greene (Winona State University), Dr. Juan Fernandez-Iglesias (Winona State University) and Kyle Rausch (Arizona State University)

Why Carrie works in study abroad: I still remember that freeing feeling I had the moment my mom picked me up from the Chicago O'Hare airport and I called my friend back in Spain. We spoke entirely in Spanish and it made me realize I'm capable of far more than I thought. Creating experiences and showing students that they, too, can have experiences like these is why I work in study abroad.

Advice for students preparing to go abroad: Be firm about your goals but flexible in how you accomplish them. When traveling in your downtime, get your incidentals booked (transportation and housing) and have a rough idea of what things/places you want to see and experience. Once you're there, allow yourself to be flexible with your plans in case you discover something that isn't advertised or well known!

One of the most important lessons Carrie learned while studying abroad or traveling: The world makes sense to people in so many different ways that I could never have imagined without leaving my small Midwestern hometown.